Vertical AI in the clinic

Hi Human addresses a specific administrative bottleneck in the UK healthcare system: the medical receptionist. In many dental and GP practices, the intake process is the primary point of failure, characterized by long hold times and high staff turnover. Hi Human builds a vertical-specific agent named Hannah to manage these interactions. Unlike general-purpose chatbots, Hannah is a voice-first agent designed to handle telephone calls, web chat, and social messaging.

The company is led by Andrej Godina and is based in London. Its primary value proposition is not just answering questions, but completing end-to-end workflows. This includes checking a clinic's live calendar, booking or rescheduling appointments, and processing payments through Stripe. By focusing on the dental and medical verticals, the company can tune its models for specific triage needs and patient sensitivities that a general model might miss.

Deep integration vs. surface chat

The primary differentiator for Hi Human is its deep integration strategy. Most AI voice agents fail in healthcare because they operate in a silo, requiring human staff to manually transfer data from the chat logs to the Practice Management System (PMS). Hi Human offers two-way synchronization with Dentally, a widely used software in the dental industry. This means Hannah reads current availability and writes patient records directly into the system in real time.

Security is a central part of their market position. Given the sensitivity of medical data, the company hosts all data on Google Cloud Platform in London and maintains compliance with GDPR. They are also pursuing specific UK healthcare certifications, including DTAC and DSPT, which are required for full integration into the NHS ecosystem. This focus on regulatory alignment makes them a more viable partner for clinical environments than general AI providers based outside the UK.

Market scale and growth

Hi Human operates on a freemium model, allowing practices to start with a website chat widget before upgrading to the voice-enabled Growth tier at £249 per month. The company claims their system can automate approximately 75% of routine patient interactions. This is particularly relevant for dental practices where routine inquiries about pricing, appointment availability, and location take up a disproportionate amount of staff time.

While the current focus is heavily on dentistry, the roadmap includes broader NHS GP surgery support and integrations with other PMS providers like SOE/EXACT. The business is relatively young, incorporated in 2024, but it is positioning itself to capitalize on the increasing comfort healthcare providers have with cloud-based, AI-driven automation. By providing a system that can handle administrative tasks like test result inquiries and prescription queries without offering clinical advice, they avoid the regulatory hurdles of diagnostic AI while capturing the immediate operational value of administrative automation.