SUPERFREY is building the "ground truth" data layer that AI agents require to function in the travel and culture sectors. While generic LLMs are prone to hallucination regarding local event times, venue accessibility, or specific cultural nuances, SUPERFREY provides a structured knowledge graph (CIXTRA) that is optimized for retrieval-augmented generation (RAG) and tool-calling. They are championing a shift away from SEO-driven data toward "agent-native" data, where information is formatted specifically for machine understanding.
They sit at the data sourcing and infrastructure level of the agent stack. For developers building travel assistants or autonomous concierge services, SUPERFREY provides an API that solves the difficult problem of data cleanup and deduplication across fragmented European leisure markets. Their focus on sovereignty and rights management makes them a relevant partner for builders who need to ensure their agent's data sources are legally compliant and traceable in the European market.
The experience economy is a multi-trillion euro sector that remains largely invisible to modern AI. While an LLM can easily summarize a Wikipedia entry or scrape a major hotel aggregator, it often fails to provide accurate, real-time data about local cultural events, venue specificities, or the licensing rights associated with that information. This data usually lives in silos—PDFs from tourism boards, legacy databases at media houses, or proprietary hospitality systems. When AI agents attempt to navigate this space, they frequently hallucinate or rely on outdated sources.
SUPERFREY, founded in 2024 and based in Vienna, is building the infrastructure to bridge this gap. They view AI agents as the new primary discovery layer for travel and leisure. If the data isn't structured for machine consumption, these agents cannot effectively plan trips or recommend activities. The company's goal is to turn fragmented leisure information into a reliable, machine-readable substrate that external systems can build upon.
At the center of their offering is CIXTRA, a knowledge graph designed for retrieval. Unlike traditional databases, CIXTRA uses stable IDs and an ontology specifically tuned for artists, venues, productions, and festivals. This allows for deduplication across different sources—ensuring that a festival listed on a city website and a ticket reseller is recognized as the same entity by an agent.
Technical utility is paired with a focus on rights and provenance. Every dataset within CIXTRA carries a license, making facts traceable from source to surface. This is a deliberate attempt to solve the copyright and attribution issues inherent in generic AI training. For media publishers and public bodies, this means they can make their content available to AI systems without losing editorial control or visibility.
SUPERFREY is vocal about its commitment to European data sovereignty. The entire stack—from the models to the hosting infrastructure—runs on EU-based servers and is accountable to EU laws. They use domain-tuned models for culture and leisure, moving away from a total dependency on US-controlled AI clouds. This positioning is particularly relevant for European Destination Management Organizations (DMOs) and public institutions that are increasingly wary of how their data is ingested by large-scale models.
The company is led by the father-son team of Martin Pichl, a media veteran and strategist, and Arthur Maria Pichl, who leads engineering and AI infrastructure. Their background combines high-end cultural production expertise with technical deep-tech infrastructure. This dual perspective is reflected in their client base, which spans four main categories: cities looking for better territory management KPIs, media houses automating cultural content, hospitality groups providing localized recommendations, and AI platforms seeking a grounded knowledge source for their travel agents. By providing the discovery layer rather than the end-user application, SUPERFREY is positioning itself as the underlying data utility for the future of travel and culture discovery.
A sovereign, rights-aware knowledge graph for culture and leisure data.
Superfrey is hiring.