Product Fruits is a key player in the 'on-top' agent layer, providing the infrastructure for SaaS companies to embed AI agents directly into their user interfaces. Their 'Elvin' agent and the 'Onboarding Creator Agent' represent a shift from static UI elements to autonomous assistants that can navigate software alongside a user.
For those building or using agents, Product Fruits is significant because it provides a bridge between unstructured data (knowledge bases) and structured software actions (feature tours and navigation). They are effectively championing the use of AI agents as the primary interface for software discovery, moving the industry away from manual tutorial scripts toward autonomous, context-aware user guidance.
Product Fruits is an adoption framework designed to solve the common SaaS problem of user churn during the initial trial phase. In a market where users often abandon software if the first few minutes feel overwhelming, the company provides a layer of interactive guidance that lives directly on top of existing web applications. Unlike traditional documentation or external help centers, their tools trigger based on live user behavior, creating a feedback loop between the application's interface and the user's actions.
The core technology is built around the idea that static onboarding scripts are no longer effective. Most users instinctively click through predefined pop-up tours without reading the content. Product Fruits attempts to fix this through what they call adaptive onboarding. This involves using AI to analyze the application's structure and generate tours that feel more like a conversation. Their system identifies specific elements in the DOM (Document Object Model) to anchor hints, banners, and checklists that update in real-time as a user progresses through a workflow.
For developers, the platform is lightweight. It can be installed via a single line of JavaScript or through dedicated NPM packages for React and Vue environments. This allows product teams to build and modify onboarding flows without requiring a new deployment of the core application. This separation of concerns is a major selling point for organizations where engineering resources are a bottleneck for product marketing or customer success teams.
The most significant addition to their stack is Elvin, an AI-powered assistant. Elvin is more than a simple chatbot; it is intended to be a centralized point for user support and in-app navigation. It integrates with the company's knowledge base and uses large language models to answer user queries, suggest specific feature tours, and automate repetitive support tasks. By combining support and onboarding into a single agentic interface, the platform aims to reduce the volume of standard support tickets while simultaneously increasing the rate at which users find value in the software.
Based in Prague, Product Fruits s.r.o. has grown to support over 1,300 teams, including organizations like IU University and Keboola. They occupy the middle ground of the Digital Adoption Platform (DAP) market. While enterprise-heavy alternatives focus on complex internal employee training, Product Fruits is optimized for customer-facing SaaS products. Their pricing model is transparent and scales with Monthly Active Users (MAUs), making it accessible for startups while remaining capable of supporting larger platforms.
The company is also expanding its footprint into the analytics space. Their platform tracks how users interact with onboarding elements, providing product managers with data on where users get stuck. This data can be pushed into third-party tools like HubSpot, Mixpanel, and Segment, allowing for a unified view of the customer journey across different marketing and product silos.
AI assistant for user support and in-app content management.
Product Fruits is hiring.