Magfi is a distribution engine for the AI agent ecosystem, particularly those living as Telegram Mini Apps or bots. As the agent stack shifts toward Telegram as a primary user interface, discovery becomes the largest hurdle for developers. Magfi provides the specific infrastructure for agents to acquire users through targeted placements in related channels.
Because they support the promotion of "mini apps," Magfi is a core player in the commercialization of AI agents. They enable a feedback loop where agentic services can use programmatic ads to find high-intent audiences, verify human engagement through their click-validation tools, and scale beyond the organic limitations of the Telegram search bar. Their work in Brazil and Uzbekistan highlights their ability to push agent distribution into emerging markets where mobile messaging is the primary digital surface.
Magfi is an advertising technology company building the infrastructure for monetization within the messaging ecosystem. Founded in Istanbul by Mustafa Fikret Uğur, Deniz Duran, Kadir Gölcük, and Atakan Kocaayan, the company identifies a fundamental gap in digital advertising: while billions of people spend their time in "walled garden" communities on Telegram and Discord, those views remain largely unmonetized or are handled through fragmented, manual deals. Magfi automates this process, replacing manual handshakes and spreadsheets with a centralized ad network that currently reaches over 500 million impressions.
The core of the platform is an AI-powered matching algorithm that pairs brands with communities based on verified interest and niche relevance. This is particularly useful in environments like Telegram, where unified taxonomy and user search are notoriously difficult. The platform allows advertisers to set targeting parameters based on city, time of day, and specific niches like fintech, gaming, or education. For channel owners, this provides a "zero fill rate" problem solution, using AI to supply their groups with relevant ads while they focus on content production. The system includes a "Magfi Pixel" for tracking conversions and double-click protection to ensure that engagement comes from human users rather than bots.
Originally conceived in early 2022, Magfi officially incorporated in early 2023. They secured a $1.1 million Seed round in September 2024, led by Eleven Ventures and Boğaziçi Ventures. Since then, the team has grown to approximately 17 members and expanded its operations beyond Turkey into Brazil and the wider MENA region. Their historical timeline shows a steady release of secondary products, including a marketplace for buying and selling Telegram communities and a decentralized wallet for content creators to manage cross-border earnings.
One of the significant barriers to entry for large brands in messaging apps is the risk of appearing next to sensitive or off-brand content. Magfi addresses this by manual vetting of every community before it enters the network. They provide a brand safety framework where advertisers can set exclusion rules and block specific channels permanently. The ads themselves are delivered through native formats — posts in the feed or pinned messages — which are integrated directly into the community flow rather than appearing as external banners. This approach prioritizes 100% verified visibility, only counting impressions where an ad is seen for at least two seconds.
A programmatic advertising platform for Telegram and Discord communities.
Magfi is hiring.