Jodie is a voice-first AI agent that operates at the application layer of the agent stack. It is a prime example of a vertical agent—one that is purpose-built for a specific role (receptionist) and a specific industry (home services). It uses autonomous decision-making to qualify leads and handle multi-turn conversations without human intervention.
For the broader ecosystem, Jodie demonstrates the viability of RAG-driven voice agents for non-technical users. It moves the agent conversation from experimental chat interfaces to practical, utility-based voice interactions that solve a clear economic problem: missed call recovery. The company's use of website scraping to auto-populate agent knowledge is a key pattern in reducing friction for AI adoption in legacy industries.
Jodie is a vertical AI company building an automated receptionist for small businesses, specifically targeting the home services sector. The company's core product is a voice agent that handles inbound phone calls, performing tasks that typically require a human secretary: qualifying leads, answering service-related questions, and scheduling appointments. For tradespeople like plumbers or electricians, missing a call often means the potential customer moves to the next name on a search result. Jodie is designed to prevent this leakage by providing an immediate, interactive response.
Technically, the system relies on retrieval-augmented generation (RAG) to learn about a business. During a two-minute setup process, the software scans a company's existing website or Google Business profile to ingest service lists, pricing, and operating hours. This information forms the knowledge base that the voice agent uses to respond to callers. The agent can then be activated via call forwarding, allowing business owners to toggle the AI on during after-hours, when they are on a job site, or when they simply cannot reach the phone.
The company sits between basic voicemail services and expensive human-staffed call centers. While voicemail is passive and often leads to high customer churn, and human call centers are costly and sometimes lack specific business knowledge, Jodie is an autonomous middle ground. One of its most distinct commercial differentiators is its pricing model. Unlike many voice AI platforms that charge per-minute or per-token fees, Jodie offers unlimited minutes on its standard monthly tiers. This removes the variable cost anxiety for small businesses with unpredictable call volumes.
In terms of output, the system provides users with instant summaries via email or text. These summaries include lead qualification data—such as the caller's name, their specific problem, and their location—allowing the business owner to prioritize follow-up calls. Higher-tier plans include Zapier integrations, enabling the agent to push data directly into CRMs or scheduling software like Calendly.
Based on customer testimonials and pricing data, Jodie has a significant presence in the United Kingdom and Canada. Its user base consists heavily of independent contractors and small agencies in industries like glazing, appliance repair, and driving schools. These users typically operate with minimal administrative overhead and use Jodie to maintain a professional appearance without the headcount cost.
Founded recently—with pre-seed activity noted in 2024 and 2025—Jodie is part of a wave of companies moving away from general-purpose LLM wrappers toward specific, high-utility agentic workflows. By focusing on the voice interface, they are capturing the segment of the market where business is still conducted primarily over the phone rather than through digital forms or chat widgets.
An AI receptionist that answers business calls, captures job details, and manages bookings.
Jodie is hiring.