Vertical ERP for the transport economy

Founded in 2023 by Ibrahim Durmuscelebi, Doards is a Munich-based software provider focusing on a segment of the economy that remains largely reliant on fragmented tools: transportation and logistics. The company develops an Enterprise Resource Planning (ERP) platform designed to centralize the operations of taxi fleets, transfer services, bus companies, and car rental agencies. By targeting these specific niches, the company addresses the unique operational requirements of managing mobile assets and real-time dispatching.

At its core, the software is a dashboard that tracks customers, data, and fleet activity. While many ERP systems attempt to be everything to everyone, Doards narrows its scope to industries where logistics are the primary driver of revenue. This focus allows them to offer features that would be considered customizations in a generic system, such as specific tracking for taxi drivers or transfer schedules, as part of their standard deployment. The platform is available through a web interface and dedicated mobile applications on iOS and Android, ensuring that fleet operators and drivers can interact with the system while in transit.

Customization and the API layer

A central pillar of the company's strategy is the "Anpassbares" (customizable) nature of their software. The platform provides a baseline of settings that users can toggle, but the company also offers individual coding services for businesses with unique requirements. This hybrid model acknowledges that small and medium-sized enterprises (SMEs) often outgrow standard SaaS tools but lack the capital to build proprietary software from scratch. By offering bespoke adjustments to the core platform, the company functions as both a software provider and a technical partner for its clients.

The technical extensibility of the platform is facilitated by a REST API. This integration layer allows customers to connect Doards with third-party tools, including communication services like WhatsApp or external accounting software. For larger enterprises, this API support is a requirement for maintaining data consistency across different internal systems. The pricing structure reflects this tiered approach, with packages ranging from €99 monthly for independent operators to a custom enterprise tier that includes dedicated support and migration assistance.

Competitive position in the German market

Operating out of Munich, the company is situated in a European market where data privacy and localized industry regulations are paramount. Their software supports German, English, and Turkish, reflecting the diverse workforce and international nature of the European transport sector. In a market where competitors range from legacy fleet management systems to general-purpose tools like Monday.com or Microsoft Dynamics, Doards differentiates itself through its deep industry-specific pre-sets. They are not merely selling a database; they are selling a workflow specifically optimized for moving people and goods from point A to point B.