Blackpearl Group is active in the application layer of the AI agent stack through its B2B Rocket product. This platform operates as a vertical sales agent, performing tasks traditionally handled by human sales development representatives. By automating the discovery and qualification of leads, Blackpearl provides SMEs with an agentic workflow that converts static data into active sales conversations.
The company is a significant example of how AI agents are being commercialized for the middle market. They move the conversation away from general-purpose assistants and toward specific, outcome-based agents designed to drive revenue. For builders and users in the ecosystem, Blackpearl represents the trend of "agentic sales," where the value proposition is measured by business metrics like customer acquisition cost and conversion rates rather than just technical performance.
Blackpearl Group is a data technology company based in Wellington, New Zealand, that focuses on the American small-to-medium enterprise (SME) market. While many AI firms prioritize enterprise contracts with massive corporations, Blackpearl identifies as a provider for the mid-market. The company is publicly traded on the New Zealand Stock Exchange (NZX: BPG) and the Australian Securities Exchange (ASX), which sets it apart from the typical venture-backed startup in the AI agent sector.
The technical foundation of the company is the Pearl Engine. This proprietary data engine is built to ingest and process large sets of commercial data to identify sales opportunities that would otherwise remain dormant within a business's database. The company describes its goal as turning data into revenue, focusing on immediate financial impact for its users. This engine acts as the infrastructure for their consumer-facing products, allowing them to iterate on specific sales and marketing workflows quickly.
The most prominent application of their technology is B2B Rocket. This software is an AI-driven sales and marketing solution designed to automate outbound sales processes. It was ranked 45th out of over 4,600 products in the 2026 G2 Best Software Awards, placing it in the top 1% of sales software globally. For an SME, the product functions as an autonomous sales associate, handling lead identification and initial outreach. This level of automation is intended to give smaller companies the scaling capabilities of a much larger sales organization without the associated headcount costs.
Blackpearl was founded in 2012 and has spent over a decade refining its data processing capabilities. Although the core engineering and leadership teams are based in New Zealand, the company has established a presence in Phoenix, Arizona, to stay close to its primary customer base in the United States. This geographical split allows them to maintain a lower-cost development hub in Wellington while competing directly for US market share.
In late 2025, Blackpearl completed a $15 million capital raise that was significantly oversubscribed. This influx of capital was earmarked for scaling their US sales operations and continuing the development of the Pearl Engine. Because they are a public company, their growth metrics and operational focus are more visible than their private competitors. They maintain an ethos called "Ad Astra" (To the Stars), which they use to frame their rapid product development cycles. Their success in the US market suggests that the SME segment is increasingly receptive to autonomous sales agents that promise clear return on investment through revenue growth.
AI-driven sales and marketing solution for the US market.
Blackpearl Group is hiring.