Percolate's connection to the AI agent ecosystem is indirect, functioning primarily as a provider of structured context and workflow data. As an enterprise content marketing platform, it serves as a "system of record" for marketing strategy, campaign planning, and asset management. For autonomous agents to operate effectively within a marketing department, they require access to the institutional memory and operational constraints—such as brand guidelines, global calendars, and approval hierarchies—that Percolate centralizes.
Within the agent stack, Percolate sits at the application and organizational data layer. It is relevant to those building or using agents because it offers the structured environment necessary for agents to move from simple text generation to complex task execution. By housing the marketing supply chain and mandated production steps, the platform provides the necessary "rails" for agents to perform tasks like automated scheduling or content drafting while remaining compliant with enterprise governance. While the platform predates the current agentic movement, its emphasis on structured workflows provides the foundational data architecture that agents need to navigate high-scale marketing operations.
Percolate (now acquired by Seismic) is the premier Content Marketing Platform engineered specifically for the complexities of the modern enterprise. It serves as a centralized hub to orchestrate global campaigns, manage sophisticated digital asset production, and coordinate high-scale marketing teams.
By centralizing the marketing supply chain, Percolate solves the pervasive friction of disjointed planning and siloed asset creation. It allows global brands to enforce operational rigor and maintain brand compliance while accelerating content velocity. Its "secret sauce" lies in bridging the gap between strategy and execution, transforming marketing from a series of disparate tasks into a unified, measurable process.
Founded in 2011 by Noah Brier and James Gross, Percolate cultivated an identity as a "thoughtful technology company." Before its acquisition by Seismic in 2019, it was a perennial leader in the Gartner Magic Quadrant for Content Marketing Platforms.
"Percolate acts as the singular operational hub for marketing, effectively doing for the CMO what Salesforce did for the Head of Sales."
Trusted by the world’s most iconic brands, including Microsoft, Cisco, Electronic Arts, and United Airlines, Percolate is the platform of choice for highly matrixed teams requiring global visibility and enterprise-grade operational discipline.
Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content.
Percolate is hiring.