Percolate: The System of Record for Enterprise Marketing

Overview

Percolate (now acquired by Seismic) is the premier Content Marketing Platform engineered specifically for the complexities of the modern enterprise. It serves as a centralized hub to orchestrate global campaigns, manage sophisticated digital asset production, and coordinate high-scale marketing teams.

The Core Value Proposition

By centralizing the marketing supply chain, Percolate solves the pervasive friction of disjointed planning and siloed asset creation. It allows global brands to enforce operational rigor and maintain brand compliance while accelerating content velocity. Its "secret sauce" lies in bridging the gap between strategy and execution, transforming marketing from a series of disparate tasks into a unified, measurable process.

Operational Mechanics

• Strategic Orchestration: Marketing leaders plan integrated campaigns on a shared, global calendar.
• Structured Workflows: Teams utilize mandated production steps to track milestones and approvals.
• Integrated Reporting: Deliverables are automatically tied to overarching strategic goals, providing visibility into marketing capacity and production impact.