The Strategy-First Marketing Audit

Based in São Paulo, Hiveme addresses a structural friction point in the professional services industry: the disconnect between a company’s financial objectives and the tactical output of its marketing agencies. Founded by Duda Sodré, the firm positions itself not as an execution partner, but as an auditor and architect. The company’s primary thesis is that most marketing failures stem from a lack of clarity and planning before any creative or media work begins. They offer a specific set of services designed to inventory a company's current context and draw a definitive roadmap for growth.

The company operates through a two-stage model. The first is a marketing audit, which the firm describes as "Auditoria & Arquitetura." This process is designed to create a map for growth by analyzing a client's current context, financial goals, and existing tracking capabilities. The audit covers several pillars, including budget control, financial targets, and the "North Star" metric that guides decision-making. By applying frameworks like the Bullseye Framework for channel prioritization and the ICE Score for project evaluation, Hiveme attempts to bring a level of governance to marketing departments that often operate on intuition rather than data.

A Curated Agency Marketplace

The second component of the business is a curated marketplace. For many businesses, the process of selecting an agency is fraught with information asymmetry. Hiveme attempts to solve this by maintaining a network of vetted partners across specialties like branding, performance media, SEO, and CRM automation. According to the company, they use an internal algorithm to match brands with specific agencies based on the strategic plan developed during the audit phase. This marketplace model aims to reduce waste by ensuring that the agency hired is actually equipped to handle the specific growth stage of the client.

Leadership and Impartiality

Duda Sodré started Hiveme after a career spent within the agency system, where he observed the recurring chaos that occurs when execution precedes strategy. This background informs the company’s stance as an impartial consultant. They do not perform the marketing tasks themselves; instead, they ensure that the entities that do perform them are held accountable to the client’s bottom line. This focus on accountability is a direct response to the common complaint that marketing spend often feels like a black box with unclear returns.

While Hiveme is a small operation, it occupies a specific niche in the Brazilian market as a bridge between high-level business strategy and digital marketing tactics. Their services are primarily aimed at companies that have outgrown informal marketing setups but are not yet large enough to have a fully mature in-house strategic layer. By providing a pre-execution service, they act as a safeguard for marketing capital, ensuring that when a company finally does pull the trigger on a campaign, the infrastructure and tracking are already in place to measure its success.