Every Inc. is a practitioner of agentic workflows in the content and productivity space. They are active in the 'application' and 'workflow' layers of the agent stack, specifically focusing on how individuals can build personal agents to handle research, drafting, and distribution.
Through their development of Spiral and their collaboration with open-source frameworks like Mastra.ai, they are pushing the industry toward a future where every knowledge worker manages a fleet of specialized agents. They matter to the ecosystem because they provide the bridge between high-level LLM capabilities and practical, repeatable business tasks, championing the 'Content Engineer' as the next major role in the AI economy.
Every Inc. is a proxy for the broader media industry’s collision with generative AI. Founded in 2020 by Dan Shipper and Nathan Baschez, the company began as a newsletter collective designed to recreate the bundle for the Substack era. Its initial flagship publications, Divinations and Superorganizers, focused on business strategy and productivity. However, the release of GPT-3 shifted the company’s focus from writing about business to rebuilding the act of writing itself.
This shift crystallized with the development of Lex, an AI-powered word processor that incubated within Every before spinning out as an independent company. Lex demonstrated that Every was not satisfied with traditional publishing. They wanted to build the tools their writers were using. This move established a pattern: identify a bottleneck in knowledge work, write about it to build an audience, and then build a software solution to solve it.
Today, Every focuses on the concept of the content engineer. This role represents a departure from traditional writing, emphasizing the use of automation and agents to scale creative output. The company argues that just as one AI engineer can now do the work of several traditional developers, a content engineer uses LLMs to produce high-quality material at a volume previously impossible for a single person.
To support this, they developed Spiral, a tool designed to turn unstructured ideas into structured content through custom AI workflows. Spiral allows users to create what are essentially agentic pipelines—systems that take a voice memo or a rough note and transform it into a thread, a blog post, or a newsletter. This approach treats AI not as a simple chat interface but as a series of connected steps that mirror a human's creative process.
Every occupies an unusual spot in the market. They are too software-heavy to be a simple media company and too editorial-heavy to be a pure SaaS firm. This hybrid model led to the launch of Every Consulting, which works with tech and finance teams to implement AI across their workflows. By combining their public experimentation with private consulting, they create a feedback loop that informs their software development.
Based in New York, the company raised a seed round with participation from Reid Hoffman and Starting Line. While their employee count remains small, their influence on the AI productivity discourse is outsized. They are the primary proponents of the idea that LLMs will not just help us write better, but will fundamentally change the unit economics of knowledge work through agentic systems.
A subscription-based media collective focusing on AI, productivity, and business strategy.
Every is hiring.