Collelis is relevant to the AI agent ecosystem because it provides the essential data extraction layer that agents need to function in real-world environments. Their expertise in automated web and app data collection translates directly to the "perceptual" needs of AI agents. For an agent to make a decision—such as reallocating ad budget or adjusting product pricing—it requires structured, real-time data from disparate web sources.
Collelis builds the pipelines that turn unstructured web interfaces into the machine-readable data that agents consume. While they currently package this as SaaS for human marketers, their underlying technology is a fundamental building block for autonomous marketing agents. They are active in the data infrastructure and automation layer, championing the transition from manual "analog" data retrieval to automated, software-driven data flows that are the prerequisite for any agentic workflow.
Collelis is a software development firm based in Fukuoka, Japan, that targets the persistent manual workflows within digital marketing and e-commerce operations. Founded in October 2022, the company operates on a central mission they call "Analog Zero" — the total elimination of repetitive, manual data tasks to free up time for creative and strategic work. While many automation companies focus on general-purpose RPA (Robotic Process Automation), Collelis builds specialized data collection pipelines that bridge the technical gap between advertising platforms and sales fulfillment systems.
The company's primary product offerings, Auto CPA and Auto ROAS, address the specific pain point of calculating real-time profitability in multi-channel marketing. For e-commerce operators, manually aggregating spend from various ad platforms and reconciling it with order data in a shopping cart is a labor-intensive process often delayed by days or weeks. Auto CPA automates this by scraping and extracting spend data and synchronizing it directly with the operator's cart. This allows for an immediate, accurate view of the Cost Per Order (CPO).
Similarly, Auto ROAS targets media companies and affiliate agencies. It links advertising expenditure with data from Affiliate Service Providers (ASPs) to calculate Return on Ad Spend and Multi-Channel Conversion Rates (MCVR). These tools move beyond simple dashboards; they are automated data bridges that turn fragmented web information into structured financial insights. This is particularly relevant in the Japanese market, where proprietary ad networks and older cart systems often lack standardized API access, making advanced web scraping a technical necessity.
The leadership of Collelis brings a mix of domain-specific marketing experience and technical self-sufficiency. CEO Ryusei Hayashida previously worked at a Fukuoka-based e-commerce firm where he managed pharmaceutical development and high-volume advertising spend. His experience managing millions in monthly ad spend led to the realization that manual reporting was the primary bottleneck for growth. His co-founder, Mitsuhiro Minatani, joined from Mizuho Securities, where he worked on digital innovation and internal application development. Both founders are self-taught programmers who built the company's core technology to solve problems they encountered in their previous roles.
Beyond their core SaaS products, Collelis provides data collection services for big data sets and web applications, as well as digital transformation (DX) support for medical institutions. Their competitive advantage lies in their ability to handle complex web information collection at speed. By focusing on the underlying infrastructure of data extraction, they position themselves as a critical layer for any business that relies on real-time web data to make financial decisions. As the company grows, it remains centered in Fukuoka, a city known as a hub for e-commerce and startup innovation in Japan, serving a client base that ranges from local e-commerce shops to larger media agencies.
Fully automated aggregation service for customer acquisition costs.
Automated ROAS aggregation for media companies and agencies.
Collelis is hiring.