Untaylored is a strategy and business advisory firm headquartered in Leuven, Belgium, that focuses on the intersection of business design and artificial intelligence. Founded by Roald Larsen, the company positions itself as a corrective to "innovation theatre"—the tendency for corporate innovation departments to focus on experimentation that fails to reach production or impact the bottom line. Instead, Untaylored operates as a transformation partner that emphasizes the tactical execution of AI systems, particularly those related to sales, marketing, and operational automation.

The firm’s approach is defined by a structured, time-bound methodology it calls the "Game Plan." This is a six-week framework designed to move a client from an initial AI maturity assessment to a scaled implementation. The process begins with an AI Foundations phase in the first week to identify specific bottlenecks and pain points. This is followed by a three-week build-and-test phase where the team develops prototypes for identified use cases. The final two weeks are dedicated to scaling and optimization, integrating the AI solutions into the client's daily operations. This compressed timeline suggests a focus on immediate results rather than multi-year enterprise overhauls, targeting companies that need to demonstrate value from AI investments quickly.

Strategic implementation over abstraction

While many consultancies focus on high-level AI ethics or abstract strategy, Untaylored emphasizes the creation of specific business applications. Their service catalog includes the development of AI voice agents, custom chatbots, and sales automation tools. By focusing on these specific surfaces, they address the practical needs of mid-market and enterprise clients who may lack the internal engineering resources to build custom LLM-based solutions from scratch. This positioning places them as a bridge between the raw capabilities of AI models and the specific workflows of traditional industries like media and telecommunications.

The company has worked with a range of European clients, including Telenet, Proximus, and Mediahuis. These relationships indicate a focus on sectors where high-volume customer interaction and complex content management make AI automation particularly relevant. The firm’s work for these clients often involves moving from a brand-new idea to a fully designed concept and product roadmap in as little as two weeks, as evidenced by testimonials from digital marketing managers and CEOs within their portfolio.

The founder’s perspective

Roald Larsen brings approximately two decades of experience in designing and building new business models and corporate ventures. His background includes working with deep tech, social networking, and digital platform companies, which informs Untaylored’s bias toward revenue growth and go-to-market strategies. This business-first perspective is a differentiator in a market where many AI firms are led by technical specialists who may prioritize model performance over commercial viability.

Untaylored operates as a small, specialized team. This allows them to maintain a direct relationship with founders and executives, acting as an external strategy arm. The trade-off for this boutique model is limited scale; they are not built to handle massive, global IT integrations, but rather to act as the strike team that proves a concept and sets the technical foundation for future growth. Their model reflects a growing trend in the AI ecosystem where specialized consultants help traditional businesses navigate the transition from manual processes to automated, agent-led operations.