Peyya

• The Vision: Peyya is architecting a next-generation B2B payment infrastructure designed to modernize 'stone age' financial workflows. Their long-term strategy involves integrating programmable money and blockchain technology into traditional industry verticals to eliminate the delays and exorbitant transaction costs inherent in legacy banking systems.
• Strategic Advantage: The core innovation lies in the convergence of automated accounts receivable/payable (AR/AP) with intelligent, programmatically secured escrow. By targeting sectors like Construction and Real Estate—where payment cycles are notoriously slow and complex—Peyya addresses deep-seated friction points with 24/7 availability and low-friction transaction models.
• Operational Framework: The platform functions as a sophisticated financial automation layer. Users interact with a system that manages project payments through smart escrow, facilitating frictionless cross-border transfers and automated clearing of invoices without manual banking intervention.
• Leadership & Origin: Founded circa 2022 and legally registered as Peyya OÜ in Estonia, the team is led by Daniel Mårtensson and Daniel Dahlström, with operational roots in Stockholm, Sweden. The organization maintains an engineering-centric culture at the intersection of Web3 and Fintech.
• Target Market: Peyya’s Primary ICP includes Enterprise and SMB firms within the Construction, Logistics, and Real Estate sectors. They also serve Web3 brands requiring a bridge between digital assets and traditional payment rails, as well as online marketplaces seeking automated payout solutions.