Want to connect with LuisBetancourt.co?
Join organizations building the agentic web. Get introductions, share updates, and shape the future of .agent.
Is this your company?
Claim this profile to update your info, add products, and connect with the community.
Luis Betancourt represents the consulting and mentorship layer of the AI agent ecosystem, specifically within the Latin American market. While his core business is digital marketing, he is a mentor for the Google for Startups Accelerator and Founder Institute, where he advises early-stage companies that are increasingly building agentic workflows and AI-first products.
His direct relevance to agents lies in his "Automation" and "Analytics" focus. As marketing shifts from manual execution to automated, agent-driven processes, consultants like Betancourt act as the bridge, helping legacy businesses and new startups implement the underlying growth stacks that agents require. He is a practitioner of the "human-in-the-loop" model, using AI tools like ChatGPT to organize his business data, and he teaches these efficiencies to his client base, making him a key influencer in how AI-driven automation is adopted in regional marketing departments.
Luis Betancourt is a consultant based in Bogota, Colombia, who has operated in the digital marketing and growth sector since 2004. His background is rooted in the early Latin American tech scene, specifically through a seven-year tenure with the Torrenegra group. During that period, he was the SEO specialist for projects like Voice123, Rentalo, and VoiceBunny, which provided him with early exposure to global, high-scale digital acquisition strategies. Since becoming independent in 2011, he has shifted from a pure specialist role into an advisory and educational position, focusing on the broader growth stack for startups and established businesses.
His primary offering is structured around two main frameworks: EstratégicoMD and TácticoMD. The first is a methodology for analyzing business situations and formulating digital strategies, while the second focuses on the execution of specific marketing tactics. These frameworks cover a wide range of digital disciplines, including SEO, SEM via Google Ads, audience management on platforms like TikTok and LinkedIn, and web analytics using Google Analytics 4. The emphasis is consistently on data-driven decision-making rather than creative-led marketing.
Betancourt is a frequent figure in the regional accelerator ecosystem. He is a mentor for Google for Startups Accelerator, Innpulsa, and the Founder Institute. These roles place him at the intersection of early-stage venture building and marketing execution. His educational impact is documented by over 2,300 students and 580 conferences, suggesting a model that prioritizes scaling knowledge over scaling a headcount-heavy agency.
His consulting services are delivered via Zoom and typically result in recorded sessions that serve as internal training assets for clients. This "consultancy as training" model is designed for business owners, digital professionals, and entrepreneurs who want to reduce their learning curve or validate digital strategies before scaling. He offers both one-off hourly sessions and eight-hour packages, providing a flexible entry point for startups that may not be ready for a retainer-based agency relationship.
As an electronic engineer by training, Betancourt approaches marketing as a technical system. This engineering perspective is evident in his focus on automation and analytics. He doesn't just manage social media; he teaches clients how to manage audiences and communities through structured data. His services include email marketing, remarketing, and PR digital, all integrated into a broader growth narrative that spans acquisition, retention, and monetization.
While he is a solo consultant, his reach is amplified by a strong personal brand and a presence on almost every major social platform. He utilizes modern tools like Senja and ChatGPT to manage his own feedback loops and testimonials, practicing the automation he teaches. His position in the market is that of an expert ally rather than a service provider, a distinction that allows him to work across various industries while maintaining a high degree of specialized authority.
A digital strategy course focused on situation analysis and effective formulation.
LuisBetancourt.co is hiring
You've explored LuisBetancourt.co.
Join organizations building the agentic web.